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May 10, 2011 - Is the cardboard loyalty punch card going
the way of the casette tape? At least one Kamloops business owner thinks so.
Fresh Healthy Cafe on Victoria Street has launched mPunch — and it is the first Kamloops business to do so, according to owner Derek Johnston.
MPunch is a smartphone app — available for BlackBerries, Androids and IPhones — that allows Fresh customers to check in each time they make a purchase and accumulate points toward loyalty rewards.
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April 4, 2011 - Wicked Spoon Yogurt is the first food establishment in New York to partner with mPunch for a mobile-only loyalty program that rewards consumers via their device.
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April 1, 2011 - Wicked Spoon Yogurt has again pushed the limits of mainstream marketing by partnering with mPunch from EnPlay, to be the first food service establishment in New York City to launch a loyalty program run completely on a smartphone.
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August 19, 2010 - mPunch enables customers to scan a coded image at the register in lieu of receiving a punch, stamp, or swipe with a traditional loyalty card.
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August 16, 2010 - EnPlay, a mobile app development and marketing company, on Monday announced the release of mPunch, the first app to allow businesses to offer a mobile customer loyalty program, on the iPhone platform.
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August 16, 2010 - EnPlay, a mobile app development and marketing company, on Monday announced the release of mPunch, the first app to allow businesses to offer a mobile customer loyalty program, on the iPhone platform.
More...
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mPunch provides substantial advantages over traditional cards for businesses and their customers
BEAVERTON, OR - August 16, 2010 - EnPlay, a mobile app development and marketing company, announced today that it has released mPunch for the iPhone. mPunch is the first app to allow businesses to offer a mobile customer loyalty program to replace their traditional card-based programs.
The app's unique functionality offers substantial advantages to both businesses and their customers beyond what has been possible with traditional card-based programs. One advantage is that for the first time businesses can engage their most loyal customers with special offers directly to their phones. Dynamic Specials are also popular with customers because they control when to view the offers they are interested in by simply navigating to the “Specials” area in the app. With this app there are no annoying emails, text messages, or intrusive ads. Another advantage is that mPunch is linked to a powerful backend administration website, allowing businesses to enjoy access to unprecedented real-time usage data and reports that facilitate making informed decisions on how to build brand loyalty, increase repeat business, and maximize profitability.
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November 2, 2009, 09:00 AM - NeuroMobile is better than your brain, promises enPlay, the company that created the memory enhancing application. The app, which launched in June, mimics the structures behind human memory, says enPlay. "By linking memories with associated clues, NeuroMobile functions like the brain's neural pathways which lead from nodes in the brain to the associated memories. Users can bring up a memory by simply searching for any of the associated clues." Overblown? Possibly, but it's a lot easier to search NeuroMobile for the information you've recorded than it is your brain.
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July 20, 2009, 07:09 AM - We must have tried hundreds of techniques that were supposed to keep our memory straight and things organized. We have learned that the key to success is to write things down immediately, without trying to find pen and paper. Another thing we have learned is that the notepad must be electronic and it has to be always (we really mean always) with us. So, a mobile phone is the obvious choice. The problem is, however, which application is good enough for writing down all kinds of unstructured information and above all, which application allows searching for old and forgotten notes? Enplay has developed a clever notepad application for the Apple iPhone, called Neuromobile.
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June 3, 2009, 10:02 AM - ITworld - I probably don't have to mention this to those who know me, but for the benefit of new readers: my brain is mush. I have one year old twins at home who are walking all the time and teething is keeping them (and us) up all night. Of course, this could be just an excuse for my cerebral squishiness. Either way, I find myself having to write things down. If only there were some sort of neural enhancer I could use to make my life and the lives of those around me less aggravating. Enter NeuroMobile for the iPhone.
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The NeuroMobile&trade Application Organizes User Memories By Connecting Important Memories to
Associated Clues!
BEAVERTON, OR - June 5, 2009 - EnPlay, a mobile application development and marketing
company, announced that it has released NeuroMobile for the iPhone. The application's purpose is to
enhance a user's memory of information by mimicking the structures behind human memory. By
linking memories with associated clues, NeuroMobile functions like the brain's neural pathways which
lead from nodes in the brain to the associated memories. Users can bring up a memory by simply
searching for any of the associated clues.
Methods of enhancing natural memory through association have been encouraged for thousands of years. The “Method of Loci,” which improves memory by associating memories with locations, was first described in 500BC by the Greek thinker Simonides. We now know that this method, and others like it, work by creating additional neural pathways to memories. More pathways means more ways to recall that memory, even years later.
NeuroMobile lets users quickly and easily transfer these neural pathways to their iPhone to be stored as
associated memories and clues so that they will never forget. The application allows quick and easy
retrieval of memories by searching for any associated clues. It can be used to remember anything
including names, passwords, grocery lists, meeting notes, account numbers; birthdays, confirmation
numbers, books, movies stocks, recommendations, websites, phone numbers, pronunciations, email
addresses, to-do lists, restaurants and vocabulary words. Users can even use it to remember where they
parked.
As an example, say a user wants to remember the name of a neighbor that lives in the brown house. The users would add a memory with the neighbor’s name: John Smith. Then add some clues to help remember it: neighbor, brown and house. To recall the memory, a simple search for one or more of the clues is used.
"The benefit of the application is not only its ability to recall information," said Victor Prince, President, EnPlay LLC. "The application is loaded with functionality to help manage memories. One example is the clues editor that allows users to edit a clue once and the changes will be made in all memories with that clue associated. You can also tap on a clue to view related memories containing that clue."
About EnPlay LLC
EnPlay LLC, based in Beaverton, OR, develops and markets applications for mobile platforms including the
IPhone and Blackberry. The company focuses on applications that help mobile users manage and organize
their lives on the go. For more information, please visit www.enplay.com or email info@enplay.com
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mPunch provides substantial advantages over traditional cards for businesses and their customers
BEAVERTON, OR - August 16, 2010 - EnPlay, a mobile app development and marketing company, announced today that it has released mPunch for the iPhone. mPunch is the first app to allow businesses to offer a mobile customer loyalty program to replace their traditional card-based programs.
The app's unique functionality offers substantial advantages to both businesses and their customers beyond what has been possible with traditional card-based programs. One advantage is that for the first time businesses can engage their most loyal customers with special offers directly to their phones. Dynamic Specials are also popular with customers because they control when to view the offers they are interested in by simply navigating to the “Specials” area in the app. With this app there are no annoying emails, text messages, or intrusive ads. Another advantage is that mPunch is linked to a powerful backend administration website, allowing businesses to enjoy access to unprecedented real-time usage data and reports that facilitate making informed decisions on how to build brand loyalty, increase repeat business, and maximize profitability.
mPunch Turns Customer’s Phone into a Universal Loyalty Card
mPunch is universal, allowing customers to use a single app to manage loyalty cards from all participating businesses. This eliminates a common frustration experienced by loyalty card holders, who collect dozens of cards only to lose them before they are redeemed. The app also allows customers to track purchase credits; redemptions and view Dynamic Specials - all from the convenience of their phone.
How It Works
No special equipment is required to use mPunch. Participating businesses receive a coded image with their program information embedded and the phone does the rest. Customers use their phone’s built-in camera to automatically scan and interpret the image at the cash-register and receive credit for their purchase. Scanning the image is just like receiving a punch, stamp, or swipe with a traditional loyalty card.
"mPunch represents the next generation loyalty card," said Victor Prince, President, EnPlay LLC. "With so many customers already using their phones to manage their lives it only makes sense that they can also manage their loyalty cards."
Promotion Pricing Available
The mPunch mobile app is free to end-users and is available in the app store. Pricing for businesses includes a charge per card initiated and an annual subscription fee for those businesses choosing to use the Dynamic Specials functionality. All setup fees are waived during the promotional period.
About EnPlay LLC
EnPlay LLC, based in Beaverton, OR, develops and markets applications for mobile platforms. The company focuses on applications that help mobile users manage and organize their lives on the go. For more information, please visit www.enplay.com or email info@enplay.com.
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